EventAtlas profiles have a lot of fields. Business credentials, social links, year established, team size, languages, FAQs, packages, availability. Filling out everything is ideal, but if you're short on time, knowing what matters most helps you prioritize.
Tier 1: The Non-Negotiables
These directly affect whether customers find you and whether they send an inquiry. If any of these are weak or missing, fix them before anything else.
Portfolio photos. The number one factor in whether a customer contacts you. Upload your best work, at least 5 images. Make your first image (your cover photo) the strongest since it's what appears on your vendor card in search results.
Description. A specific, detailed description that names the cultures you serve, the types of events you work, and what makes you different. Aim for at least 500 characters. Read the description guide in our resources for detailed advice on writing a good one.
Categories and cultures. These control which searches you appear in. Get them right, be specific, and only tag what you actually do.
Starting price. Visible on your vendor card. Customers filter by budget before clicking. Having a starting price reduces window shoppers and attracts inquiries from people who can actually afford you.
Location and service radius. This determines whether local customers find you. An incorrect address or too-narrow service radius means you're invisible to nearby customers.
Tier 2: Strongly Recommended
These build trust and reduce friction in the customer's decision-making process.
Service packages. At least one package with clear pricing and inclusions. Packages make it easy for customers to understand what they're getting. Without them, every inquiry starts with "how much do you charge?" instead of "I'm interested in your Full Service package."
FAQs. Pre-answer the questions you hear from every client. Booking lead time, travel policy, cancellation terms, dietary accommodation. Each FAQ removes a barrier between browsing and contacting.
Contact phone number. Optional, but profiles with a phone number appear more trustworthy. Even if customers end up using the inquiry form, seeing a phone number makes them feel like there's a real person behind the profile.
Availability. Set your working days and blocked dates. Customers see this when picking event dates for their inquiry. An up-to-date calendar prevents inquiries for dates you can't serve.
Tier 3: Worth Filling Out
These add professional polish and build credibility over time.
Social media links. Instagram especially. Customers often check your social media before reaching out. An active Instagram with recent event photos extends your portfolio beyond what's uploaded to EventAtlas.
Business credentials. Registered business, insurance, licenses. These are trust signals. Customers planning large events (weddings, corporate events) often require vendors to be insured or licensed.
Tagline. The short line under your business name. It's limited to 100 characters but it's visible everywhere your name appears. Make it specific and useful, not generic.
Year established and team size. Minor details, but they help customers get a sense of your business maturity.
Languages. If you serve multilingual communities, list every language you work in. A customer who speaks Yoruba and English might prefer a vendor who does too.
What Doesn't Matter Much
Having every single field filled in. A profile with 5 strong photos, a great description, and 2 solid packages will outperform a profile that checked every box with mediocre content. Quality over quantity.
Frequent minor updates. You don't need to tweak your description weekly. Update your profile when something meaningful changes: new photos from a recent event, a new service package, updated pricing, changed contact info.
The Profile Completion Indicator
Your main dashboard shows a profile strength meter with specific guidance on what's missing or could be improved. Use it as a checklist. But remember: the goal isn't a perfect score. The goal is a profile that makes a customer confident enough to send you an inquiry.
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